Hi, I'm
Harshit Paul
I build marketing engines that compound. Director of Product Marketing for developer tools and AI: eight years building one engine, from first hire to a 20+ person team.
An AI-generated likeness of me. It follows your cursor.
Work
Seven case studies. Every number carries its source.Eight years at one developer-tools company, from first digital-marketing hire to a 20+ person team. Monthly signups grew more than 40-fold by 2025. Fourteen product launches, one rebrand, and a hundred thousand thin pages deleted on purpose.
Signups a month
40×+
about 1,200 → 50,000, 2018 → 2025 · STATED
Thin pages removed
~100K
programmatic prune · STATED
Products taken to market
14
incl. an AI-native agent · PUBLIC
Jul 2018 → Sep 2026
The inbound engine, 2018 → 2026
Eight years of compounding: documentation that ranks, and a signup page that is the landing page.
Signups up more than 40-fold, 2018 → 2025
2024 → 2026
We deleted 100,000 pages
Programmatic SEO built a six-figure page count. When Google's quality changes landed, we deleted about a hundred thousand thin pages rather than defend them.
~100,000 pages removed
12 January 2026
Rebrand: LambdaTest → TestMu AI
Renamed an eight-year-old developer brand and moved every URL to a new domain, with plumbing anyone can check today.
12 Jan 2026 · every legacy host 301s
2021 → 2026
Fourteen launches, led by KaneAI
Go-to-market for 14 products, from an AI-native testing agent to accessibility and visual testing clouds.
14 launches · top-5 on 8 of 11 · #1 twice
Sep 2020 → Jul 2025
A Q&A community from zero to 20K visits a month
A developer Q&A property started from nothing and grown to 20K monthly organic visits.
0 → 20K organic visits/mo
2025 → 2026
The agentic marketing stack
An SEO monitor that remembers, a competitive-intelligence loop, and AI in the hands of every marketer.
Bi-weekly deltas, not dashboards
2026 →
Taking over sales enablement
A function my team had supplied for years, given an operating model when it moved under me.
An operating model before a deck
Timeline
Five roles, one company, 2018 to todayEach step was a function that did not exist being made boring and reliable. What changed at each step.
Writing
Most of your AI-search visibility is off-domain: why entity consistency beats one more blog post, what an answer capsule is, and why llms.txt is a courtesy rather than a lever.
About
I'm Harshit Paul, based in Delhi NCR. I started as a Salesforce developer, which is why I think in systems, funnels and data before I think in copy. More about me.