# Harshit Paul

> Director of Product Marketing at a B2B SaaS company in developer tools and AI (TestMu AI, formerly LambdaTest), since July 2018:
> five roles, from first digital-marketing hire to a 20+ person team. Builds AI agents for his own marketing work with Claude Code.
> Every figure on the site says how it is known: public, third-party or stated.

Contact: harshitpaul9999@gmail.com · https://www.linkedin.com/in/harshit-paul · Resume: https://harshitpaul.com/assets/resume-harshit-paul.pdf

## Case studies
- [The inbound engine, 2018 → 2026](https://harshitpaul.com/case-studies/inbound-engine): Eight years of compounding: documentation that ranks, and a signup page that is the landing page.
- [We deleted 100,000 pages](https://harshitpaul.com/case-studies/pruning): Programmatic SEO built a six-figure page count. When Google's quality changes landed, we deleted about a hundred thousand thin pages rather than defend them.
- [Rebrand: LambdaTest → TestMu AI](https://harshitpaul.com/case-studies/rebrand): Renamed an eight-year-old developer brand and moved every URL to a new domain, with plumbing anyone can check today.
- [Fourteen launches, led by KaneAI](https://harshitpaul.com/case-studies/kaneai-gtm): Go-to-market for 14 products, from an AI-native testing agent to accessibility and visual testing clouds.
- [A Q&A community from zero to 20K visits a month](https://harshitpaul.com/case-studies/community): A developer Q&A property started from nothing and grown to 20K monthly organic visits.
- [The agentic marketing stack](https://harshitpaul.com/case-studies/agentic-stack): An SEO monitor that remembers, a competitive-intelligence loop, and AI in the hands of every marketer.
- [Taking over sales enablement](https://harshitpaul.com/case-studies/sales-enablement): A function my team had supplied for years, given an operating model when it moved under me.

## Writing
- [Most of your AI-search visibility is off-domain](https://harshitpaul.com/writing/off-domain-geo): why entity consistency beats one more blog post, and what to do in which order.

## More
- [Timeline](https://harshitpaul.com/timeline): five roles at one company, 2018 to today.
- [About](https://harshitpaul.com/about)