Five roles, one company, eight years
One employer for eight years reads as a risk until you see the ladder. At each step I took a function that did not exist yet and made it boring and reliable.
One company, five roles
- Jul 2018 – Oct 2019Digital Marketing SpecialistFounding-stage marketing hire. SEO, content and community from a baseline of about 1,200 signups a month.
- Oct 2019 – Mar 2021Digital Marketing ManagerBuilt the SEO and content engine and the Learning Hub; started the developer Q&A community (Sep 2020).
- Mar 2021 – Mar 2023Product Marketing ManagerBuilt the product marketing function: messaging, launch playbook, competitive positioning across 10+ products.
- Mar 2023 – Sep 2023Senior Product Marketing ManagerPositioning and launch process across product lines ahead of the AI-native roadmap.
- Sep 2023 – todayDirector of Product Marketing20+ person team; GTM strategy, positioning, website performance, brand; the rebrand; AI agents for the team's marketing work; sales enablement from 2026.
Before
- Sep 2015 – Jul 2017Wipro · Associate ConsultantSalesforce development for a US/UK client. It is why I build marketing like software.
- 2012 – 2015VIPS (GGSIPU), DelhiBachelor of Computer Applications.
Roles and dates match my LinkedIn and the resume. The work behind each step is in the case studies.